Event Brief
Dec 12, 2025 at 5:02 AM ET
French Intermarché ad goes viral for not using AI
By The BriefBrief
Intermarché's ad features a wolf's transformation, praised for using actors and animation instead of AI.
WHO: Intermarché
WHAT: Viral advertisement
WHEN: Dec 11, 2025 at 7:00 PM ET
WHERE: France
WHY: To promote a heartwarming story without AI
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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