Event Brief
Dec 12, 2025 at 11:05 AM ET
France: Supermarket chain’s wolf ad goes viral
By The BriefBrief
Intermarché’s AI-free Christmas ad about a vegetarian wolf goes viral, hitting 600M+ views.
WHO: Intermarché
WHAT: Christmas advertisement
WHEN: Dec 11, 2025 at 7:00 PM ET
WHERE: France
WHY: To promote vegetarianism during the holiday season
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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