Japan's Rakuten woos foreign sellers to fend off rivals

By The BriefBrief

Rakuten aims to attract foreign sellers to compete against Temu and Shein.

WHO: Rakuten

WHAT: Attracting foreign sellers

WHEN: Dec 14, 2025 at 7:00 PM ET

WHERE: Japan

WHY: To fend off competition from Temu and Shein

Sources (1): Nikkei Asia

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