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Event Brief

Two-Faced Watch Band Hides Apple Watch Under Rolex

The $418 Smartlet combines elegance with technology, allowing users to conceal their smartwatch.
WHO: Smartlet
WHAT: Launch of a dual-purpose watch band
WHEN: Dec 24, 2025 at 7:00 PM ET
WHERE: Online retail
WHY: To merge luxury with functionality
Sources (1): CNET News

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