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Event Brief

Cocktails in a Can: New Frontier for Beverage Giants

Ready-mixed drinks are popular but may not save big beverage companies.
WHO: Big Beverage Companies
WHAT: Exploring the trend of ready-mixed cocktails
WHEN: Dec 25, 2025 at 7:00 PM ET
WHERE: Global
WHY: To address declining sales in traditional drink markets
Sources (1): Financial Times

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