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Event Brief

China’s Gen Z Consumers Boost Homestay Bookings for New Year

Young Chinese are choosing B&Bs for New Year, seeking space and privacy, prompting competition among hoteliers.
WHO: Gen Z consumers in China
WHAT: Increase in homestay bookings
WHEN: Dec 31, 2025 at 7:00 PM ET
WHERE: China
WHY: Desire for larger space and privacy

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