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Event Brief

Spotify’s 3rd Price Hike in 2.5 Years

Spotify's latest price increase suggests a new pricing trend for streaming services.
WHO: Spotify
WHAT: Price hike
WHEN: Jan 14, 2026 at 7:00 PM ET
WHERE: Global
WHY: To adjust to market conditions and maintain profitability
Sources (2): Ars Technica, Ars Technica

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