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Event Brief

OpenAI to Test Ads in ChatGPT Amid Financial Strain

Ads will be introduced in the free tier and new $8/month plan in the US.
WHO: OpenAI
WHAT: Testing ads in ChatGPT
WHEN: Jan 15, 2026 at 7:00 PM ET
WHERE: United States
WHY: To address financial challenges
Sources (1): Ars Technica

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