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Event Brief

Can Water Sommeliers Convince Us to Pay More for Premium H2O?

Mineral water is big business, with companies vying for market share.
WHO: Water Sommeliers
WHAT: Convincing consumers to pay more for premium water
WHEN: Jan 20, 2026 at 6:38 AM ET
WHERE: Global
WHY: To increase market share in the mineral water industry
Sources (1): Japan Times

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