Event Brief
Jan 28, 2026 at 5:03 PM ET
Southwest's Assigned Seats to Boost Profitability
By The BriefBrief
Southwest Airlines ends open seating, aiming for higher profits.
WHO: Southwest Airlines
WHAT: Introduced assigned seating policy
WHEN: Jan 28, 2026 at 4:54 PM ET
WHERE: United States
WHY: To increase profitability
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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