Event Brief
Jan 29, 2026 at 4:07 PM ET
ICE Fears Impact Tequila Consumption Among Hispanics
By The BriefBrief
Proximo Spirits' marketing head claims fear of ICE arrests is reducing tequila consumption.
WHO: Lander Otegui
WHAT: Tequila consumption decline due to fear of ICE arrests
WHEN: Jan 29, 2026 at 3:38 PM ET
WHERE: United States
WHY: Consumers fear arrest by ICE, even if they are legal residents
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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