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Event Brief

Winter Olympics in Italy Attract Luxury Brands

Luxury brands rush to open boutiques in Cortina d’Ampezzo for the Winter Olympics.
WHO: Luxury Brands
WHAT: Opening or refurbishing boutiques
WHEN: Jan 30, 2026 at 1:31 AM ET
WHERE: Cortina d’Ampezzo, Italy
WHY: To gain global exposure
Sources (1): Straits Times

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