Event Brief
Jan 31, 2026 at 1:00 PM ET
New 'Year of the Fire Horse' Mascot Unveiled for 2026
By The BriefBrief
The new Chinese New Year mascot, 'Maverick,' debuts as local events ramp up.
WHO: San Francisco Chinese New Year Parade Committee
WHAT: Unveiling of new mascot for 2026 Chinese New Year Parade
WHEN: Jan 31, 2026 at 12:55 PM ET
WHERE: San Francisco, CA
WHY: To celebrate and promote the upcoming Chinese New Year festivities
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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