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Event Brief

San Francisco hits the boom-loop reset button

The Super Bowl provides a chance for the city to show off its glow-up and boost its economy.
WHO: City officials, local businesses, residents
WHAT: Super Bowl event and economic boost
WHEN: Feb 4, 2026 at 9:00 AM ET
WHERE: San Francisco, CA
WHY: To showcase the city's improvements and stimulate local economy

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