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Event Brief

Italy's tourism industry welcomes Olympic visitors

Businesses in Italy anticipate a $6 billion boost from Winter Olympics visitors.
WHO: Giulia Wedam, Co-Founder & CEO of Cortina IN
WHAT: Boost in tourism revenue due to Winter Olympics
WHEN: Feb 5, 2026 at 4:38 PM ET
WHERE: Italy, Alps
WHY: To capitalize on the influx of Olympic spectators
Sources (1): France 24

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