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Event Brief

Alibaba’s bubble tea giveaway boosts Qwen to top app

Alibaba's Qwen app surged to the top of China's App Store after a bubble tea giveaway, surpassing Tencent's Yuanbao.
WHO: Alibaba Group Holding
WHAT: Bubble tea giveaway through Qwen app
WHEN: Feb 5, 2026 at 7:00 PM ET
WHERE: China
WHY: To increase downloads and engagement with the app

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