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Event Brief

‘Hermès orange’ iPhone Sparks Apple Comeback in China

Vivid redesign and social media buzz lure Chinese buyers back after a prolonged slump.
WHO: Apple
WHAT: Launch of new iPhone model
WHEN: Feb 7, 2026 at 2:00 AM ET
WHERE: China
WHY: To revive sales after a slump
Sources (1): Financial Times

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