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Event Brief

Silver Influencers: Older Women Redefining Social Media

Older women are gaining popularity on TikTok and Instagram, offering authentic content.
WHO: Older women influencers
WHAT: Creating authentic content on social media
WHEN: Oct 31, 2025 at 8:00 PM ET
WHERE: Online platforms (TikTok, Instagram)
WHY: To provide genuine representation and connect with audiences
Sources (1): BBC News

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