Animals Think 'Bouba' Sounds Round

By The BriefBrief

Research shows even chickens associate 'bouba' with round shapes.

WHO: Italian researchers Maria Loconsole, Silvia Benavides-Varela, Lucia Regolin

WHAT: Study on sound and shape association

WHEN: Feb 19, 2026 at 2:38 PM ET

WHERE: Location not specified

WHY: To explore the bouba/kiki effect in animals

Sources (1): Ars Technica

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