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Event Brief

Influencers' Drinking Habits Affect Young Adults

A study finds social media influencers increase young adults' desire to drink alcohol.
WHO: Jon-Patrick Allem and researchers from Rutgers Health and Harvard University
WHAT: Study on the influence of social media on alcohol consumption desires
WHEN: Feb 23, 2026 at 11:04 AM ET
WHERE: New Jersey
WHY: To establish the impact of influencer content on drinking behavior
Sources (1): Euronews

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