Event Brief
Mormon-born soda craze replaces coffee and cocktails
Filed: Feb 25, 2026 at 9:03 AM ET
Summary: The customizable drink trend from Utah goes mainstream as chains expand nationwide.
WHO: FiiZ and Swig
WHAT: Dirty soda trend
WHEN: Feb 25, 2026 at 8:00 AM ET
WHERE: USA
WHY: Americans seek refreshing alternatives
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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