Event Brief
Feb 25, 2026 at 10:05 PM ET
Korean Air to drop ‘KAL,’ shift to ‘KE’ branding
By The BriefBrief
Korean Air will phase out the 'KAL' abbreviation for 'KE' as part of a brand overhaul linked to its merger with Asiana.
WHO: Korean Air
WHAT: Brand overhaul and rebranding
WHEN: Feb 25, 2026 at 9:04 PM ET
WHERE: Seoul
WHY: Planned merger with Asiana
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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