Event Brief
Busch Gardens Attendance Declines Due to Travel Drop
Filed: Mar 11, 2026 at 7:00 AM ET
Summary: Busch Gardens owner cites fewer international visitors as reason for 2025 attendance drop in local theme parks.
WHO: Marc Swanson, CEO of United Parks & Resorts Inc.
WHAT: Announcement of decreased attendance due to fewer international visitors.
WHEN: Mar 11, 2026 at 3:14 AM ET
WHERE: Busch Gardens Williamsburg, Williamsburg, VA
WHY: Decline in international visitation impacting local theme park attendance.
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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