Event Brief
Spotify Empowers Users to Personalize Music Taste
Filed: Mar 13, 2026 at 2:03 PM ET
Summary: At SXSW, Spotify Co-CEO Gustav Söderström unveiled a feature for users to shape their own Taste Profile.
WHO: Spotify
WHAT: Announced a new feature for personalizing music taste
WHEN: Mar 13, 2026 at 1:00 PM ET
WHERE: Austin
WHY: To enhance user experience by allowing personalization
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