Event Brief
A smelly ice cream ad tempts few London commuters
Filed: Mar 18, 2026 at 12:08 AM ET
Summary: Spritzes of sweet chocolate aroma have been released at King's Cross as part of a Magnum campaign.
WHO: Magnum
WHAT: Ice cream advertising campaign
WHEN: Mar 17, 2026 at 11:10 PM ET
WHERE: London
WHY: To promote Magnum ice cream
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