Event Brief
Mar 18, 2026 at 9:05 PM ET
Pop Mart’s Labubu Film Collaboration with Sony Pictures
By The BriefBrief
Pop Mart teams up with Sony Pictures for a Labubu film, aiming to enhance IP value and growth.
WHO: Pop Mart
WHAT: Announced a feature film starring Labubu
WHEN: Mar 18, 2026 at 8:00 PM ET
WHERE: Paris
WHY: To extend Labubu’s intellectual property value and support growth
How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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