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BTS comeback sparks surge in hotel bookings in South Korea

Filed: Mar 20, 2026 at 5:05 AM ET
Summary: Hotel bookings by foreign visitors in South Korea surged by 103% following BTS's comeback, especially near Gwanghwamun Square.
WHO: BTS
WHAT: surge in hotel bookings
WHEN: Mar 20, 2026 at 4:35 AM ET
WHERE: Gwanghwamun Square
WHY: BTS's comeback
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.

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