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Event Brief

S. Korean Game Firms Expand IPs into Offline Experiences

South Korean game companies are launching immersive offline experiences to enhance engagement with popular IPs.
WHO: South Korean game companies
WHAT: expanding popular IPs into offline experiences
WHEN: Mar 20, 2026 at 7:59 PM ET
WHERE: South Korea
WHY: to deepen engagement and diversify their offerings
Sources (1): UPI

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