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Event Brief

Streaming Service Spending Stalls Despite Subscriber Growth

Subscriber growth is driven by cable abandonment, not new viewers.
WHO: Streaming service providers
WHAT: Spending on streaming services has stalled
WHEN: Mar 30, 2026 at 11:55 AM ET
WHERE: USA
WHY: Subscriber growth is coming from people abandoning cable, not from new viewers.
Sources (1): MarketWatch

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