Event Brief
Eucerin advert banned over 'five years younger' claim
Filed: Apr 28, 2026 at 9:03 PM ET
Summary: Eucerin’s face serum ad was banned after a study where 160 people judged they looked five years younger.
WHO: Eucerin
WHAT: A face serum advertisement was banned over the claim it made users look five years younger.
WHEN: Apr 28, 2026 at 7:02 PM ET
WHERE: Location not specified
WHY: The ad’s 'five years younger' claim was challenged based on the reported study results.
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