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Event Brief

Snap says its $400M deal with Perplexity ended amicably

Snap said its $400 million deal with Perplexity was “amicably ended” before integrating Perplexity into Snapchat.
WHO: Snap
WHAT: Snap said its $400M Perplexity integration deal was “amicably ended”
WHEN: May 6, 2026 at 5:43 PM ET
WHERE: USA
WHY: The deal was ended amicably after being announced last November.

Reporting from 3 identified publishers across this event arc.

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