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Event Brief

EU plan to reduce cookie fatigue via browser rules

The EU proposes browser-level consent rules to reduce cookie banners and increase transparency.
WHO: European Union
WHAT: Proposed browser-level consent rules to reduce “cookie fatigue” and increase transparency
WHEN: May 18, 2026 at 3:00 AM ET
WHERE: European Union
WHY: To reduce “cookie fatigue” by promising fewer banners and more transparency

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