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Event Brief

Google AI Ultra plan drops to $100 a month

Google’s AI Ultra plan now starts at $100 per month.
WHO: Google
WHAT: Google reduced the starting price of its AI Ultra plan to $100 a month.
WHEN: May 19, 2026 at 1:45 PM ET
WHERE: Location not specified
WHY: The plan price was lowered, making the most expensive AI plan slightly cheaper.

Reporting from 2 identified publishers across this event arc.

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