Event Brief
Jun 17, 2026 at 8:06 AM ET
BHV ends Shein partnership after new management
By The BriefBrief
BHV announced it is ending its contract with Shein after new management took over.
WHO: BHV
WHAT: BHV ended its contract with retailer Shein; seven other BHVs in the Paris region will keep partnerships.
WHEN: Jun 17, 2026 at 6:05 AM ET
WHERE: Paris, France
WHY: New management took over BHV and admitted a strategic error in the partnership.
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