Event Brief
Jul 2, 2026 at 11:00 PM ET
Polk backs rebrand of State Road 60 as Route 60
By The BriefBrief
Polk County leaders and businesses support renaming State Road 60 to “Route 60” to boost tourism inspired by Route 66.
WHO: Polk County leaders, business owners, and the Florida Route 60 Association
WHAT: A proposal to rebrand State Road 60 as “Route 60” to create a coast-to-coast tourism adventure
WHEN: Jul 2, 2026 at 10:09 PM ET
WHERE: Polk County, Florida
WHY: Leaders and businesses want to mimic the iconic Route 66 travel experience and drive tourism along the highway.
Reporting from 1 identified publisher for this event.
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How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.
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