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Event Brief

Xbox entry-level prices rise in EU and UK

Xbox’s entry-level console price is now 499.99€ in the EU and £429.99 in the UK.
WHO: Xbox
WHAT: Xbox entry-level console price increased to 499.99€ in the EU and £429.99 in the UK.
WHEN: Aug 2, 2026 at 3:04 PM ET
WHERE: European Union and United Kingdom
WHY: Cause not yet established.

Reporting from 2 identified publishers across this event arc.

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