107.7 Dolly rebrand honors Dolly Parton

By The BriefBrief

Local radio station 107.7 is rebranding to “107.7 DOLLY” to honor country music legend Dolly Parton. The station says East Tennessee would not be what it is today without Parton’s love and influence.

WHO: Dolly Parton; 107.7 radio station

WHAT: Rebranded from 107.7 to “107.7 DOLLY” as a tribute to Dolly Parton

WHEN: Reported Aug 26, 2026 at 5:59 AM ET

WHERE: Tennessee

WHY: The station is honoring Dolly Parton with the rebrand to celebrate her love and impact on East Tennessee.

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