Apple sets Sept. 9 iPhone launch event at Steve Jobs Theater
By The BriefBrief
Apple announced its next launch event will be held on September 9 at 1PM ET. Invitations with the “Surprise and shine” tagline were sent out on Wednesday, and the event will take place at the Steve Jobs Theater in Apple Park with a livestream on Apple’s website.
WHO:Apple
WHAT:Apple announced an iPhone launch event for September 9 at 1PM ET, with livestream access.
WHEN:Reported Aug 26, 2026
WHERE:Apple Park, Steve Jobs Theater
WHY:The event is a scheduled Apple product launch announcement.
How this story developed (showing 2 of 2 earlier reports)
