Bluesky adds setting to stop posts going viral

By The BriefBrief

Bluesky introduced a new setting that prevents users’ posts from being recommended in the platform’s algorithmic “discover” feed. The option is designed to reduce the chance of accidentally going viral through algorithmic recommendations.

WHO: Bluesky

WHAT: Bluesky added a setting to stop posts from being recommended in the “discover” feed.

WHEN: Reported Aug 27, 2026 at 6:36 PM ET

WHERE: Location not specified

WHY: Cause not yet established.

Reporting from 2 identified publishers across this event arc.

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Publishers represented across this event arc

Engadget — View reporting
TechCrunch — View reporting

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