Mike Ashley attacks PM’s “High Street” cost plans

By The BriefBrief

Sports Direct founder Mike Ashley says Prime Minister’s latest cost of living and retail policies are “jumping on ‘everyday fixes’ or bandwagons”. In a letter, he criticises the plans for High Street action and argues they are populist.

WHO: Mike Ashley

WHAT: Ashley criticises the prime minister’s cost of living and retail plans as populist in a letter.

WHEN: Reported Aug 27, 2026 at 4:03 PM ET

WHERE: United Kingdom

WHY: Ashley is reacting to the prime minister’s latest cost of living and retail policies and criticising them as “everyday fixes” or bandwagon politics.

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