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Event Brief
Aug 28, 2026 at 10:05 AM ET

Apple TV price rises to $14.99 after fourth hike

By The BriefBrief
Apple raised the monthly price of Apple TV for new and current subscribers to $14.99 from $12.99, Deadline and Variety reported. The annual subscription increased to $119 from $99, and Apple also increased the cost of an individual Apple One plan that includes Apple TV.
WHO: Apple
WHAT: Apple increased the price of Apple TV subscriptions for new and current subscribers.
WHEN: Aug 28, 2026
WHERE: Location not specified
WHY: Cause not yet established.
Sources (1): The Verge

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