Apple One and Apple TV subscription prices rise up to 20%

By The BriefBrief

Apple is increasing prices for Apple One and Apple TV subscriptions, with annual Apple TV plans seeing the biggest increase. The changes raise subscription costs by up to 20%, affecting customers renewing or starting these services.

WHO: Apple

WHAT: Apple raised prices for Apple One and Apple TV subscriptions, with annual Apple TV subscriptions increasing the most.

WHEN: Reported Aug 28, 2026 at 1:23 PM ET

WHERE: Location not specified

WHY: Cause not yet established.

Reporting from 6 identified publishers across this event arc.

View all 6 publishers

Publishers represented across this event arc

Ars Technica —
2 articles
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- View article 2
CNBC Top News — View reporting
CNET News — View reporting
Engadget — View reporting
TechCrunch — View reporting
The Verge — View reporting

These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.

How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.

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