Phil Schiller steps down as head of App Store and events
By The BriefBrief
Longtime Apple executive Phil Schiller is stepping down from his role as head of the App Store and Apple events, according to a Bloomberg report. After the change, Schiller will keep his Apple Fellow title and continue working on unspecified initiatives.
WHO:Phil Schiller
WHAT:Phil Schiller stepped down as head of the App Store and Apple events while retaining his Apple Fellow title.
WHEN:Reported Aug 31, 2026 at 12:54 PM ET
WHERE:USA
WHY:Cause not yet established.
Reporting from 3 identified publishers across this event arc.