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Event Brief

Digital billboards spark controversy in Santa Monica

New digital billboards have begun operating above the Third Street Promenade in Santa Monica, ending nearly 40 years without them. At least two displays are live, with up to 16 potentially planned. Residents are divided, and one early message focused on homelessness.
WHO: Mary Boyer, Santa Monica resident; Santa Monica residents (divided)
WHAT: New digital billboards are operating above the Third Street Promenade, with additional screens potentially coming.
WHEN: Reported Sep 1, 2026 at 1:19 AM ET
WHERE: Santa Monica, Calif.
WHY: Cause not yet established.

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