Event Brief
Sep 1, 2026 at 4:06 PM ET
Sonos unveils Ace Ultra headphones and Beam Ultra soundbar
By The BriefBrief
Sonos CEO Tom Conrad presented the Ace Ultra headphones and Beam Ultra soundbar, along with major software updates for Sonos 27. During press demos, the Beam Ultra was tested alone, with Play speakers as surrounds, and paired with the Ace Ultra, showing loud, clear audio and balanced effects from an F1 scene.
WHO: Tom Conrad (Sonos CEO)
WHAT: Sonos previewed the Ace Ultra headphones and Beam Ultra soundbar and demonstrated Sonos 27 software features with press demos.
WHEN: Reported Sep 1, 2026 at 3:03 PM ET
WHERE: Location not specified
WHY: Cause not yet established.
Reporting from 2 identified publishers across this event arc.
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