Tour of Thrifty Ice Cream factory highlights legacy

By The BriefBrief

A writer received an invitation to tour Thrifty Ice Cream’s factory, describing the brand’s continued presence in Southern California. Thrifty was purchased for $19 million by an investment group tied to Monster Beverage executives after Rite Aid announced it would close all locations in summer 2025.

WHO: Thrifty Ice Cream; an invited tour participant; an investment group tied to Monster Beverage Corporation executives

WHAT: A behind-the-scenes tour of Thrifty Ice Cream’s factory, alongside details on the brand’s recent ownership and survival after Rite Aid store closures.

WHEN: Reported Sep 2, 2026 at 5:11 PM ET

WHERE: Belmont, CA

WHY: Rite Aid announced it would close all of its locations in summer 2025, and a $19 million purchase by an investment group tied to Monster Beverage executives helped keep Thrifty operating.

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