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Event Brief
UPDATED Sep 4, 2026 at 4:06 PM ET
Sep 2, 2026 at 3:06 AM ET

Apple to hold Sept. 9 launch event for iPhone 18

By The BriefBrief
Apple is set to hold a September 9 launch event that could be among its biggest in years. It will be the first event since John Ternus became CEO on September 1, and it is expected to introduce the first iPhone 18 models, potentially including a rumored foldable “iPhone Ultra.”
WHO: Apple; John Ternus
WHAT: Apple’s September 9 launch event is expected to debut the first iPhone 18 lineup models, potentially including a foldable “iPhone Ultra.”
WHEN: Reported Sep 4, 2026 at 10:52 AM ET
WHERE: Location not specified
WHY: Cause not yet established.
How this story developed (showing 3 of 3 earlier reports)

Reporting from 5 identified publishers across this event arc.

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Publishers represented across this event arc

These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.

How this brief is built: The BriefBrief correlates multiple sources into one evolving event brief, updated as new facts emerge.

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