Event Brief
Sep 5, 2026 at 10:00 AM ET
SoCal fuels expansion of fast-growing Asian retailers
By The BriefBrief
Asian retailers that built early U.S. momentum in the Los Angeles area are now scaling nationwide. Miniso leads the NRF Hot 25 by U.S. sales growth (up nearly 53%), while the Chinese gift-shop chain that opened its first U.S. store in Pasadena’s Old Town is targeting nearly 500 stores this year.
WHO: Miniso; Uniqlo; Daiso; 99 Ranch Market; Chinese gift-shop chain (first U.S. store in Pasadena’s Old Town); David Marcotte (Kantar); National Retail Federation (NRF)
WHAT: Asian-rooted retailers with early SoCal presence are expanding across the United States, with Miniso showing top U.S. sales growth and a Pasadena-origin gift-shop chain aiming for rapid store growth.
WHEN: Reported Sep 5, 2026 at 8:00 AM ET
WHERE: Pasadena
WHY: The article attributes the expansion momentum to strong performance in Southern California, noting that retailers can succeed there before scaling nationally.
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