iPhone 18 Pro and Pro Max prices rise by $100

By The BriefBrief

Apple is raising the prices of the iPhone 18 Pro and iPhone 18 Pro Max by $100 each. The change increases the cost of both models as part of the new pricing for the devices.

WHO: Apple

WHAT: Apple raised the prices of the iPhone 18 Pro and iPhone 18 Pro Max by $100 each.

WHEN: Reported Sep 9, 2026 at 2:05 PM ET

WHERE: Location not specified

WHY: Cause not yet established.

Reporting from 3 identified publishers across this event arc.

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Publishers represented across this event arc

CNET News — View reporting
Financial Times — View reporting
The Verge — View reporting

These publishers contributed reporting to the broader event history. Not every source addresses the specific development described above.

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