Event Brief
iPhone 18 Pro and Pro Max prices rise by $100
By The BriefBrief · Sources (3)
Filed: Sep 09, 2026 at 3:04 PM ET
Summary: Apple is raising the prices of the iPhone 18 Pro and iPhone 18 Pro Max by $100 each. The change increases the cost of both models as part of the new pricing for the devices.
WHO: Apple
WHAT: Apple raised the prices of the iPhone 18 Pro and iPhone 18 Pro Max by $100 each.
WHEN: Sep 09, 2026 at 2:05 PM ET
WHERE: Location not specified
WHY: Cause not yet established.
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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