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Event Brief
Sep 9, 2026 at 3:04 PM ET

Apple Watch Series 12 adds ceramic finish option

By The BriefBrief
Apple is launching the Watch Series 12 with a ceramic configuration, the first time since the Series 5 (2019) that the wearable can be set with the scratch-resistant material. Customers can choose pearl white or night blue ceramic finishes, with pricing starting at $899 and rising to $949.
WHO: Apple
WHAT: Apple Watch Series 12 is offered with a ceramic finish option in pearl white or night blue.
WHEN: Reported Sep 9, 2026 at 3:04 PM ET
WHERE: USA
WHY: Cause not yet established.
Sources (2): The Verge, Wired

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