Event Brief
Apple Watch Series 12 adds ceramic finish option
By The BriefBrief · Sources (2)
Filed: Sep 09, 2026 at 3:04 PM ET
Summary: Apple is launching the Watch Series 12 with a ceramic configuration, the first time since the Series 5 (2019) that the wearable can be set with the scratch-resistant material. Customers can choose pearl white or night blue ceramic finishes, with pricing starting at $899 and rising to $949.
WHO: Apple
WHAT: Apple Watch Series 12 is offered with a ceramic finish option in pearl white or night blue.
WHEN: Jan 01, 2019
WHERE: USA
WHY: Cause not yet established.
ℹ️ This event is analyzed using pattern arcs, velocity indicators, and source analysis in our MI Console.
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